Rachel Holmberg is the Director of A&R for Decca Records at Universal Music; a role that sees her oversee the repertoire from the frontline roster as well as new signings to the label. Decca is home to world-class musicians including Ludovico Einaudi, Max Richter, Aurora, Jacob Collier, The Teskey Brothers, Victor Ray and more.

Rachel joined the label in December 2018 and conceived the Blue Note Re:imagined album series (which features the likes of Jorja Smith, Ezra Collective and Shabaka Hutchings), through to most recently signing Abbey Road’s Artist in Residence Jordan Rakei and indie supergroup FIZZ.

Having always been passionate about music from a young age and studying Music Technology and Music Business at college and degree level, Rachel started out her career in artist management, working with artists such as Jamie Cullum through to Marina and the Diamonds.

In 2013, she began working for the BBC and helped lead flagship radio events including Radio 1’s Big Weekend, Radio 2 in Hyde Park and the 6Music Festival. In 2015, she secured her dream role as the Producer of BBC Introducing - eventually progressing to lead the new music initiative by 2017.