Capturing the essence of music through the lens is a thrilling and rewarding experience. Music photography allows you to freeze moments of raw emotion, powerful performances and the vibrant energy that fills concert venues.
Capturing the essence of music through the lens is a thrilling and rewarding experience. Music photography allows you to freeze moments of raw emotion, powerful performances and the vibrant energy that fills concert venues.
But what's the point of capturing these incredible shots if they remain hidden in your camera roll? To truly make an impact and share your unique perspective with the world, marketing your music photography is key.
In this blog, we'll dive into the art of marketing your music photography with Sacha Lecca.
Sacha Lecca is the Deputy Photo Editor at Rolling Stone and a photographer, working with the storied magazine since 2007, preceded by stints at CMP Media, the Guggenheim Museum, and Newsweek magazine. His photographs have appeared in Rolling Stone, Huck Magazine, American Photography, Creem Magazine, The Photographic Journal, Time Magazine and more.
Whether you're an aspiring music photographer looking to establish your brand or a seasoned professional aiming to expand your reach, this will hopefully help to provide you with some practical tips and valuable insights to elevate your marketing game.
“I think early on, especially social media, is definitely a strong move and you know, a very specific and dedicated outreach to various artists, publications and record labels. You know, there are lists of contacts you can buy. I think it works better if you really make an assessment of the work that you do and where it fits in and, you know, what kind of artists you would work well with or that you like, that you want to work with and reach out individually.
You can just reach out very simply, in a short statement. Indicate, why you feel this way and “by the way, here's a link to some recent work - I look forward to hearing from you”. You know, that's it. And just keep following up.
When you’ve been working a little bit longer, you can maybe think about representation in terms of working with an agent, for instance, who can do that for you. The relationship between the artist, a photographer and an agent it could be really helpful, it might not be your thing, but that's a choice for later down the line that you can make.
But this is someone often who can maybe kind of smooth the way to newer opportunities for the kind of work that you do. But yeah, that’s maybe later!”
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