adidas and Abbey Road Studios come together with a shared ambition to offer a platform for undiscovered talent.

Following in the footsteps of legendary artists who started their own journey in the famous London studios, and inspiring the next generation of creatives. Both brands share a long and established history in music culture, with Abbey Road Studios spanning almost 90 years as a global music icon. The partnership hopes to facilitate the continued development of creativity together - offering both a world class space and unrivalled expertise which will enable young talent to see opportunities.


Countless legends took their first steps at Abbey Road. It’s a spirit that continues today with sessions designed to inspire the next generation of artists. We now want to identify and recognise the emerging, unsung talent that exists in music photography. We want to provide a platform for the best upcoming photographers of all backgrounds forging a path in music photography. Do you have a body of work that is waiting to be discovered?

The Prize

adidas and Abbey Road Studios have a shared ambition to offer a platform for young and undiscovered talent.

As Undiscovered Photographer of the Year you will win the opportunity to join a project shoot on location with adidas.

Plus, Abbey Road will be offering a seven-day mentorship programme with Abbey Road’s Photographer in Residence Simon Wheatley. Simon Wheatley has played a pivotal role in documenting the Grime scene since its inception in the UK. This one-of-a-kind prize will see the winner mentored by Simon for a week, learning his philosophy, storytelling, and unique approach to photography. Go behind the scenes at Abbey Road Studios as you finesse your craft on shoots and become part of the story. To celebrate the Undiscovered Photographer of the Year 2022 one of your images from the weeklong mentorship will take its place on the Abbey Road walls.