How do you create a distinctive style and visual identity?

How do you create a distinctive style and visual identity?

If you asked two photographers to shoot a portrait shot of an artist, you’d likely get two wildly different images. Every photographer has their preferred approach to lighting, composition, mood, angle and perspective. So, the big question: “How do you create a distinctive style and visual identity

How do you create a distinctive style and visual identity?

If you asked two photographers to shoot a portrait shot of an artist, you’d likely get two wildly different images. Every photographer has their preferred approach to lighting, composition, mood, angle and perspective. So, the big question: “How do you create a distinctive style and visual identity

For this question, we asked portrait photographers Jada & David Parrish, whose work explores the connection between painting, sculpture, motion and photography. They use plywood and paint to construct sets that manipulate perspective and create optical illusions which truly sets their work apart.

Jada explains: “I think creating your own style as a photographer is so important as that’s really what differentiates you and sets you apart from everybody”.